Hi and welcome!

My name is Adam Rico and I help people discover their passion, become intentional about their career, and do work they love.

I’ve gone through career changes in pursuit of my passion and I’ve learned a lot about what to do and what not to do. Now I help others find and do work they enjoy.

My mission is to help you find and do meaningful, fulfilling, and prosperous work.

I write about discovering career clarity, personal development, career success, personality strengths and other career related items.

My goal is to create inspirational, insightful, and encouraging content that you can use in your professional and personal life. If you want to do – or are already doing – work you’re passionate about and enjoy then this site is for you. If you join my newsletter you will typically hear from me once a week.

My Story

I went to college, decided on a major, and thought I had a well laid plan for a career I would enjoy. Everything started out just fine. I went on to obtain my graduate degree, got a job providing counseling to kids and their families and began to settle into what I thought would be a long and satisfying career.

However, something kept tugging at me as if to say, “is this really what you want to do for the next forty plus years?” I stuck it out for a while until the slow drip of unrest turned into a tidal wave.

So, I know what it feels like to go to work every day wishing you were somewhere else and dreaming of a better career and a better life. I have gone through the career change process; I’ve learned a lot about how to find career clarity and make a change to pursue a job you love. This is why I work with people just like you to help them discover their unique talents and apply them in their jobs. I want others to enjoy their work every day.

After leaving my counseling job many years ago I discovered process that allowed me to find and do the type of work I enjoy. Along the way during my career journey, I worked for over a decade as a corporate recruiter and then moved into managing a team specializing in leadership development.

So, I have the unique perspective of how to discover the type of work that aligns with the personality, talents, and interests God has given you combined with the experience of understanding how the hiring process works within organizations.

Most importantly, I have gone through the career change process, I’ve learned a lot about how to discover the type of work you enjoy and how to get a job you love.

Here’s My Credentials

  • Graduate Certificate in Executive and Professional Coaching, University of Texas, Dallas
  • BA Psychology, UCLA
  • MS Counseling, California State University, Northridge
  • Professional Human Resources certification (PHR)
  • Myers Briggs Type Indicator (MBTI) certified practitioner

Personal Stuff

I have been married to my wife Heather for over 24 years and we have three children. We are actively involved with the church we are a part of and we live outside of Sacramento, California.

When I’m not working or hanging out with my family I enjoy reading, writing, music and coaching my kids’ teams in their various sports activities.

Connect with Me

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Legal Stuff

This is my personal site. Any opinions expressed here do not represent the thoughts or positions of anyone I work for or with.